For over a decade, México en el Corazón, the cultural initiative of NAIMA (North American Institute for Mexican Advancement), has brought the beauty and richness of Mexican traditions to communities across the United States. Through breathtaking performances of mariachi, ballet folklórico, and live music, we celebrate the heritage, pride, and identity of millions of Mexicans and Mexican-Americans.

On this page, you’ll find key materials showcasing our impact, including brochures and video recaps from past tours. Explore our journey, relive the excitement of our 2024 tour, and discover how your city can become part of this extraordinary experience.